Tell your donors about #HalfMyDAF

Here’s what to do as a nonprofit:

As a nonprofit, you don’t need to do anything to be eligible for a matching grant, as long as you’re a US-based 501(c)(3). This year’s overall matching pool is $2.1M, including a $950,000 in the general matching fund for all nonprofits. Nonprofits working in education in underserved communities, racial and gender justice, and strengthening democracy have access to an additional $1,200,000 in matching funds.

To increase your chances of receiving a match, let your board members and DAF donors know about #HalfMyDAF.

  1. Here’s a sample letter for donors. The key message: “Your money could go even further. Every grant from a DAF given by a donor who commits to halving their DAF increases our chances of receiving a dollar-for-dollar matches of up to $10,000 each with four matches of $25,000.”

  2. Reach out to your board members. Talk to your board members about #HalfMyDAF. Ideally, they become #HalfMyDAF donors and encourage others to do the same.

  3. Include messaging about #HalfMyDAF in donor outreach. Consider adding language like this to donor e-mails: “Do you have a Donor Advised Fund? If you make a grant to us and commit to spending down half the money in your DAF by September 27, we will be eligible to receive up to $25,000 in matching funds. Details at www.halfmydaf.com.”

  4. For additional ideas on how to engage with DAF holders, review this presentation conducted with our friends at Giving Tuesday during the first #HalfMyDAF challenge in 2020. You can also Google #HalfMyDAF for inspiration from other nonprofits.

  5. The more donors who commit to #HalfMyDAF and give to your organization, the greater your chances of receiving a match. Every donation from a different donor increases your chances of receiving a matching grant.

An important note on receiving matching funds: DAFs issue funds via check or Electronic Funds Transfer. To avoid checks sitting in mailboxes— a common problem because of remote work— we highly recommend setting your nonprofit up as an ACH funds-transfer recipient. The Amalgamated Foundation is our new #HalfMyDAF fund sponsor. Register your nonprofit at their GranteeView portal to make receiving funds easier.

Questions? Send a note to grants@amalgamatedfoundation.org And if you’re already registered at Fidelity, please re-register with Amalgamated. That way you’ll get funds fast from both institutions.

Here’s what you can expect from #HalfMyDAF:

  1. We will regularly post names of new DAF donors and the nonprofits they’re supporting. We won’t connect donors’ names with the amounts given. Donors can always choose to remain anonymous.

  2. We will award matching grants a few days after June 28, 2024 and September 27, 2024. All grants made by end-of-day June 28th will be eligible for our first round of matching grants and all grants made by end-of-day September 27, 2024 will be in our second round. We will award a dollar-for-dollar matches up to $5,000 on July 1, 2024 and again on September 30, 2024 with two lucky nonprofits receiving matched of $25,000 at each drawing.

  3. Grants not matched at the end of June will automatically be eligible for a match in September.

  Photo credit: Worldreader